As Bitcoin gains adoption across all levels of society, from governments to institutions to individuals, it is fundamentally reshaping corporate crypto strategies, forcing a rethinking of how businesses engage with digital assets. Three U.S. companies, in particular, Strategy (MSTR), Marathon Digital Holdings (MARA), and Riot Platforms (RIOT), have emerged as high-profile pioneers in utilizing Bitcoin as a treasury asset. Each has taken a slightly different path, but all have doubled down on the