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Michael Saylor, the executive chairman of Strategy ( formerly MicroStrategy ) took to X on Thursday with a new one-liner for Bitcoin believers. “Sell a tooth if you must, but keep the bitcoin.”

It’s the latest in a string of dramatic — and controversial — declarations from Saylor, who has become crypto’s loudest Bitcoin evangelist. Just a few months earlier, in February, Saylor famously wrote , “Sell a kidney if you must, but keep the Bitcoin.”

Saylor has long advocated going all-in on Bitcoin. He’s previously urged followers to mortgage their homes or family businesses to buy more of the asset. Under his leadership, Strategy has made over 50 separate Bitcoin purchases — many of them leveraged. The company’s total holdings now sit at 568,840 BTC, worth nearly $59 billion at current prices.

That strategy has helped catapult Strategy into the spotlight. The company recently changed its name from MicroStrategy to reflect its Bitcoin-first philosophy — and its ambitions are just as outsized as its stack.

In a recent Financial Times documentary, company analyst Jeff Walton predicted,
“Strategy will be the number one publicly traded equity in the entire market.”
His reasoning? No other company holds such a massive trove of what he calls “the most pristine collateral on the entire planet.”

Saylor himself believes the company can go much, much higher. “MicroStrategy is in a position where we can grow from a $100 billion enterprise to a $1 trillion enterprise to a $10 trillion enterprise,” he said.

As per Kraken’s price feed , Bitcoin is trading at $103,719 — up 0.4% in the past 24 hours and 2.3% over the past week. The leading cryptocurrency has gained over 60% year-to-date, continuing its strong momentum into mid-May.