News

In an industry known for volatility and constant disruption, Binance is focused on the long haul.

Speaking with TheStreet Roundtable host Scott Melker, Binance Chief Marketing Officer Rachel Conlan opened up about how the world’s largest crypto exchange is navigating complex global regulation while staying ahead of competitors through user trust and education.

“We are operating with about 261 different policies at the moment in the countries that we operate in,” said Conlan, responding to a question on how Binance deals with differing market regulations. “But those policies are better than we have in countries where there's no clear policy.”

Binance’s strategy, Conlan noted, is rooted in a conservative and regulatory-compliant approach. “We are committed to regulation… so we try to ensure that we're entering and participating in that market in a way that's safe and follows financial promotions rules that you see in the West.”

Beyond regulatory compliance, Binance is laser-focused on user acquisition and retention — in a hyper-competitive environment where “a new exchange literally appears every single day,” as Melker put it.

“For us, it's focusing on slow and steady and building user trust because that is critical in order to ensure we're here for the long term,” said Conlan. “We are building a company that we want to last a hundred years.”

One of Binance’s major tools in that effort is education.

“For me, in my role and 70% of my team's efforts are focused on education,” she said. “We have Binance Academy… a place that you can go and it's localized in different languages where you can learn everything from the basics of what is Bitcoin… to more complicated fundamentals of crypto trading.”

Last year alone, over 43 million users engaged with Binance’s educational content globally.

According to CoinGecko’s 2025 Q1 Crypto Industry Report, Binance held its position as the largest centralized exchange (CEX), with a commanding 38.0% market share in April. On a quarterly basis, Binance processed $2.0 trillion in volume, securing a 37.5% share of the top 10 CEX volumes.